14
Jun
12

up & running – running shoes and much more

With my first marathon looming large on the horizon, I have spent more time than usual searching through websites for cheap running shoes and clothes feverishly looking for any bits of kit or advice that will help me get through 26.2 miles. The Up & Running website has been a great find… I had visited their store in Watford before and spent a long time chatting with the staff – umming and aahing over a particular piece of kit… so I was impressed to see that the website extends this personal, friendly approach online. Obviously there is a large running shoe section and in addition to the standard “shop by brand” option, there are easy to navigate drop down menus that allows you to choose your gender and then specify the type of shoe by either type of running (trail, road, fell etc.) or by characteristics of shoe (motion control, neutral etc.). Both of these allow you to get straight to the type of shoe you need very quickly. As well as running shoes, there are sections for clothing and accessories including hydration systems and nutrition… pretty much everything a runner could need. All easy to use and intuitive. What sets the site apart from many others is that it is clear that the stores and the website are staffed by knowledgeable individuals who are actually runners themselves. The site not only contains all the usual functions you’d expect from a running retailers website, it also has a couple of sections aimed at advising and helping the customer. Firstly, there is a blog section where store staff have written about their experiences whilst training and racing. It not only gives a good insight into the kind of running the staff do themselves but also allows the customer to interact, ask advice and get tailored replies. The Advice section is also a very useful addition – it attempts to answer queries on a number of specific subjects: What to do if injured, what Essential Kit a runner needs, advice on stretching. Each subject is explained by a member of the Up & Running staff and offers clear guidance and in some cases recommendations on specific pieces of kit. If your particular query is not answered in any of the existing categories, the site allows you to get in touch with one of the Up & Running employees who will aim to help you with your specific request. There are even downloadable guides and training schedules.

There are over 30 Up & Running stores across the UK and what makes them so successful is that they combine the best of both worlds – the accessibility of a chain of shops with local specialist knowledge and attention to the customer that you would find in an independent. The website is an extension of this – like having a local running shop with experienced staff at your fingertips.


2 Responses to “up & running – running shoes and much more”


  1. 1 yogirunnerblog
    June 15, 2012 at 8:58 am

    Gosh you should be rewarded with freebies for your excellent promotion! Thanks for sharing it sounds great. Hope your training is going well. Have missed reading about your runs.

  2. 2 eatingtrees
    June 15, 2012 at 9:57 am

    Thanks for the kind words. I admit that blog posts have been a little thin on the ground but keep ’em peeled for a round up of my first week of marathon training… coming soon


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